Many attractions have grown one project at a time. A masterplan sets out where new attractions, facilities and routes should go over the next ten years, and in what order. Where new work needs planning permission, we prepare the application and manage it through to a decision, including the height, noise and visual questions that rides often raise.
When this service is appropriate
Growth needs a plan, and new work needs permission. Typical indicators:
- The site has grown without a long-term plan.
- A new structure may need planning permission.
- The site has constraints: green belt, heritage, neighbours or noise.
Scope
- Site analysis and planning history
- Masterplan options, phasing and guest routes
- Pre-application discussions with the council
- Planning drawings and design and access statements
- Coordination of specialist reports, such as noise and transport
- Submission and management of the application
Deliverables
- Masterplan and phasing plan
- Planning application
- Responses to council queries through to a decision
Process
Analysis
Constraints and planning history.
Options
Masterplan options and phasing.
Pre-application
The council's view before submission, where useful.
Application
Submitted and managed to a decision.
Indicative duration: 3 to 4 months, plus the planning period. The fee is fixed and confirmed in writing before work begins.
Performance measures
Time to a planning decision, capital phased against demand. Measures are agreed at appointment and set out in the proposal.
Common questions
How long does planning take? +
In England, councils aim to decide most applications within eight weeks, or thirteen for major applications. Only 19% of major applications were decided within 13 weeks in early 2026, so we build planning into the programme from the start.
To discuss this service for a specific site, contact the studio. Enquiries are acknowledged by a director within one working day.