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Theme parks and visitor attractions

Survey, design and planning for theme parks and visitor attractions that remain open throughout, led by the directors of the studio.

A roller coaster against a dusk sky, with path lights along the route below

A visit is experienced as a whole, not ride by ride. Queues, routes, shelter, food, rest and the condition of what has already been built together shape whether guests return. The studio brings its planning, design, survey and principal designer expertise to sites that remain in operation, and programmes every commission around the season.

Typical first appointments

Two initial appointments establish an evidence base before capital is committed to design.

Guest Experience Review, 3 to 5 weeks. An independent review of the whole visit, with the actions set out in order.

Building and condition surveys, 3 to 6 weeks. A clear record of what is on site, its condition, and what needs attention first.

Services for attractions
Engagement process
01

Introductory call

Scope of the requirement and suitability of the practice.

02

Site visit

A half-day visit. The fee is fixed and confirmed in writing in advance.

03

Site visit note

Issued within five working days, with observations and a recommendation on further work.

04

Proposal

Where further work is warranted: scope, programme, team, performance measures and fixed fee.

Market context
−27%

Visits to England's attractions in 2024, compared with 2019.

VisitEngland
+7%

Rise in average adult admission prices in 2024, against 1.4% more visits.

VisitEngland
1 in 4

People in the UK are disabled: 16.8 million potential guests.

Department for Work and Pensions
19%

Of major planning applications in England decided within the statutory 13 weeks.

Ministry of Housing, Communities and Local Government

Published figures. The visitor and planning figures cover England; the disability figure covers the UK.

Working on operational sites

Hours. Surveys take place outside operating hours unless the brief is to observe the live visit. Observation does not close a path or a ride.

Access. We follow the site rules. Back-of-house areas and ride envelopes only with an escort.

Guests. No photographs of faces or children. Photographs are of buildings, queues, surfaces and routes only.

Confidentiality. Drawings, guest comments and commercial figures stay confidential. Site names are not published without written agreement.

Phasing. Building work is phased around the season, with fabric and theming in the closed season wherever possible.

Common questions

Is this a separate company? +

No. Attractions work is carried out by FADP Architecture, trading name of Fa Design Partners Limited, by the same directors and to the same terms as the rest of the practice.

What does a site visit cost? +

The fee is fixed and confirmed in writing before the visit is booked. It depends on the size of the site and the travel involved.

Do you have attraction projects to show? +

Our completed and concept work to date is residential, heritage, hospitality, masterplanning and industrial. Attraction projects will be published here, with the operator's permission, as they complete.

Do we have to close anything while you work? +

No. Surveys are arranged outside operating hours, observation happens during normal operation, and building work is phased around your season.

Where in the UK do you work? +

The studio is in London. We work across the UK, with travel set out in the proposal.

To discuss a site or a capital programme, contact the studio. Enquiries are acknowledged by a director within one working day.

Who we work with

  1. 01Theme parks
  2. 02Holiday parks and resorts
  3. 03Zoos and aquariums
  4. 04Family entertainment centres
  5. 05Heritage sites and museums
  6. 06Farm and leisure destinations
  7. 07Developers of new attractions

Why operators appoint FADP

01Director-led

Each commission is led by a director: Aun Naeem for design and masterplanning, Fatima Shakeel for planning strategy.

02Planning in-house

Planning applications, appeals of refused applications and masterplanning are core services of the practice.

03Principal designer

The practice can act as principal designer for the design phase under the Construction (Design and Management) Regulations 2015.

04Fixed fees

Fees are fixed for each stage and confirmed in writing before work begins.

05Response

Enquiries are acknowledged by a director within one working day.

06Independent advice

Recommendations are based on evidence, including where no intervention is warranted.

Attractions services

Each service is a separate appointment with a fixed fee, led by a director.

Call Email the studio Request a proposal